Study program/study programs: Computer Multimedia
Study type and level: Undergraduate applied studies
Course title: New Media Theory
Course status: compulsory
The objective of the New Media theory course is understanding the historical and theoretical interpretations of the concepts of old and new media. Understanding and adopting the key concepts of the new media theory and technologies through a critical-analytical approach to the texts of theorists who actively study the theory and practice of new media. Through the systematic understanding of key concepts related to new media, students will gain insight into the functioning of new media and technologies, as well as into their impact in social, political and cultural life, where the boundaries between the physical and virtual world are being blurred.
Students will learn how ownership impacts the status and social role of media, factors that determine the power of individual media, stages of the communication process, basic elements of the marketing mix, types of promotional strategies and messages, elements of the promotional mix, stages in the development of media activity, classification of mass media by type of information they transmit, difference between traditional and new (digital) media in their artistic expression, formal and fundamental difference between analog and digital, key aspects of interactive television, origins of the narrative, history of motion pictures, standards and types of influence of new technologies on the narrative, character of visual perception, fundamentals of Gestalt psychology, visual perception of motion, law on form precision, problems related to mass media, contemporary media trends.
- Theoretical classes are based on the analysis of texts written by media theorists and art historians, sociologists, philosophers, and social theorists such as Jean Francois Lyotard, Gille Deleuze, Felix Guattari, Jean Baudrillard, Paul Virilio, Lev Manovich, Mark Hansen, Brian Massumi, Marina Gržinić, and Boris Groys
- Students will analyze the key concepts of new media and technologies: bit, information, archive, network, code, interface, interactivity, virtual reality, hypertext, simulation, cyberspace, cyborg
- They will also discuss the views on old and new media, and new perspectives
- The course will also cover art theory and the design of new media and video games.