Study program: E-BUSINESS

Subject: E-Commerce

Status: Compulsory

ECTS credits: 8

Course objective

Mastering the theoretical basis and becoming acquainted with technological realizations of e-commerce. The use of IT in designing and managing the exploitation of e-commerce systems.

Course outcome

The students will learn about the advantages of e-commerce, the relationship between electronic and traditional commerce, the basics of EDI, the limitations of e-commerce, the basics of the storefront e-commerce model, the mode of realization of the auction e-commerce method, the fundamentals of e-collaboration, the role of payment systems in e-commerce, the forms of electronic transfer of money. The students will learn how to integrate different payment systems into an e-store, the basics of Visa 3D Secure model, the realization of NFC payments, what is implied by a desired action by the user, the main characteristics of sales-oriented web design, how to define an organization’s approach to online presentation and what accompanying documents are involved. They will understand the role and importance of testing a website designed for e-commerce, the factors that influence the choice of a Content Management System, the factors that determine success in online business, the tasks of online strategy.

Course content

  Theoretical classes

  • Penetration of digital technologies and their impact on society and business
  • The place of e-commerce in e-business
  • E-commerce environment
  • The market where e-commerce takes place. E-commerce models, channels and intermediaries. Portals
  • Places of commerce. Commercial arrangements. Auctions
  • E-commerce business models
  • Revenue models
  • Online business
  • E-commerce point of sale models 
  • Payment collection
  • Privacy