Study program: E-BUSINESS
Subject: DATA ANALYSIS
ECTS credits: 8
The objective of this course is to prepare students for the independent use of mathematical and statistical methods in market and consumer behavior research and the preparation and analysis of marketing campaigns on the internet.
The students will have gained the understanding of theoretical basis for the theoretical basis for the required methods of descriptive statistics, conclusive research, as well as the advanced techniques of big data analysis. The students will be prepared for the practical use of application software used for the implementation of theoretical knowledge, as well as prepared for the interpretation of results in the e-business sphere.