Study program / study programs: E-BUSINESS, INFORMATION TECHNOLOGY

Type and level of studies: Undergraduate applied studies

Subject: Business, Graphic and Multimedia Applications with WEB Design

Status: Elective

ECTS credits: 8

Course objective

Mastering the advanced techniques of the basic programs included in MS Office suite – software for text editing, tabular calculations and creating multimedia presentations; introducing the students to the basic elements of computer graphics and the latest Adobe tools for image editing, creating multimedia content and web presentations, as the basis of modern means of communication; introduction to design, graphic processing and design, preparing for independent website creation, upload and design, studying the theoretical basis and rules of design using HTML coding, web tools for visual creation of internet presentations according to the WYSIWYG (What You See Is What You Get) principle and JavaScript programiranja. ITS students also receive online courses in JavaScript programming including in ITAcademy’s educational programs.

Course outcome

The students will learn about the differences between raster and vector graphics, RGB and CMYK systems, formats for saving digital images, their characteristics and types of compressions, selection and transformation of raster image and its elements, digital image tono correction, photo retouching, the basic building elements of a vector drawing, drawing using Bezier curves, as well as preparing graphics for print and web publication. You will learn about the characteristics of HTML and CSS, HTML tag and how it is written, uploading images, links, tables and other webpage elements, the elements of the CSS box model, float value and its use, positioning elements on a HTML page using CSS, DIV and SPAN elements, types and ways of writing CSS descriptions, formatting images through CSS, conditional data formatting, the basic aspects of Excel environment.

Course content

Theoretical classes: 

  • Software as a product and its characteristics
  • Application software
  • Business applications
  • Business communication skill
  • Office program packages
  • Text editing software
  • Tabular calculation software
  • Multimedia presentation software
  • Desktop publishing
  • Multimedia standards
  • Sound
  • Visualization and the importance of visual representation
  • Color representation (RGB, HSV, CMYK)
  • Computer graphics
  • Raster and vector graphics
  • Image processing
  • Image editing software
  • Vector graphics software
  • Photoshop
  • Web design theory
  • The rules of and concepts of web design
  • Website planning
  • Website navigation
  • Website structure
  • HTML and HHTML 
  • CSS (Cascade Style Sheets)
  • JavaScript programming
  • JavaScript and HTML integration
  • Creating presentations using Dreamweaver web tool
  • Testing a presentation
  • Website promotion
  • Submitting the site to search engines
  • Presentation maintenance

Practical classes:

Practical work with computers includes interactive work with students. During practical classes, the students work on concrete examples and solve tasks related to the course content, which implies working in Office environment, Photoshop and Dreamweaver.