Study program / study programs: INFORMATION SYSTEMS
Type and level of studies: Undergraduate applied studies
Subject: BUSINESS COMMUNICATION AND NEGOTIATION
ECTS credits: 7
The objective of course activity on the subject of Business Communication and Negotiation is the professional education and training of specialists for business negotiation, innovating their knowledge and practical experience in the implementation of skills and abilities that contribute to the development of good relationships with all public target groups in IT, according to the world’s top standards.
The students will understand the mental principles of communication as an interpersonal process, perceive and understand the main reasons for the numerous misconceptions regarding the definition of interpersonal communication, understand the basic principles of verbal and nonverbal communication. The students will learn the essence of the business communication process through identifying the participants, content, channels and time dynamics, understand the main principles of building a good relationship between partners in business communication, be able to differentiate between different types of business communication and recognize the occasions on which it is appropriate to implement an adequate technique, acquire skills that will enable them to follow the circular flow of a message in business communication and plan their reactions to different professional situations, develop skills in the research area of PR, acquire knowledge in HR planning and HR plan realization and crisis PR, acquire knowledge in skills in presenting as a form of business communication, develop the skills useful for creating slides and the general organization of images for a computer presentation, develop public speaking skills through concrete examples, perceive the importance of research regarding public presentation, master the key skills in the preparation of the negotiation process, learn what knowledge and skills a good negotiator needs to possess, become acquainted with the typology of negotiators, learn how to use verbal and noverbal messages to create the prerequisites for the realization of win-win strategy, learn how and when to exert pressure in communication, learn what types of research are adequate for internal PR, know how motivators work in a professional relationship between the management and the employees, and how and why business meetings are organized.