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The Information Technology School – ITS is pleased to announce that the latest edition within the publishing activities of ITS has just been released. The book “Korporativni identitet – praktikum” by authors Snježana Torbica Prvulj and Danijela Grujić is now available for purchase at the ITS School Shop.
The workbook on corporate identity describes all necessary activities leading to an adequate solution for communication between a company and its target audience. Students will become familiar with design, redesign, and branding concepts, as well as all phases of research and their significance as a starting point in the process of designing a logo (trademark) and other elements of a company’s visual identity. One of the main sections also deals with creating a book of graphic standards.
The entire book is filled with examples of both small and large brands. After each section, the reader can find useful tips and suggestions on how to approach certain activities, what to pay attention to, how to apply certain tools, etc. There are also exercises to further contemplate the content, and find and analyze various examples, cases, and the like.
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